Since Superior Mortgage partnered with Lending Tree, I have had consistent success converting QFs to funded loans. Some of the activities that I believe strongly have a direct impact on the success rate are as follows:
First I believe verbal contact with the customer is imperative and use a 9,12,3 & 6 theory for contact with the borrower each day until contact (9am, 12, 3 & 6pm). Secondly I personalize every call by finding out something about the borrower that is unrelated to the application and I always ask permission to use their first name during our conversations. Third, I advise the borrower that I have a number of loan programs available for their specific needs, but my job as a mortgage advisor is to put the best program together for them to meet these needs because there will be many good programs but only one best
program. Lastly, once a borrower has committed, I believe we can not take our second to none service for granted. I contact them each day to answer any questions that may have come up and update them on the progress of the application as we draw closer to closing.
Bottom line, each customer wants to be treated like they are the only customer you are working with each time you are on the phone with them. If this is done along with the above mentioned items I believe success rate will increase.
Mike Brannigan
Superior Mortgage
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