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When a client applies on LendingTree.com they usually do so because they are very busy individuals and want a service that accommodates their lifestyle while at the same time giving them some great value in a competitive environment. For that reason every time I get a Lendingtree.com lead I make it a priority to read their application very carefully, call them back quickly and address their needs directly. I believe it's important in this setting to anticipate your customer's needs and set realistic expectations so they can feel confident with my services as well as the whole loan process.
- Sherman Parsa, Senior Loan Consultant, NationPoint
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