Get Ready for Lowest Price Guarantee

LendingTree is launching a test marketing campaign that will guarantee customers the lowest price on their loan through LendingTree. We expect to drive volume by instilling trust in skeptical consumers and motivating them to call or visit LendingTree.

Focus group studies have played a large role in planning this campaign. We have learned that a low price guarantee is the number one reason to believe that LendingTree, and our network lenders, can provide the lowest price - and therefore earn the business. Data shows that LendingTree lenders consistently beat the national average on rate.

The test launch will run for 30 days beginning on June 1. Initially the messaging will run only in online advertisements. Please print and review the one page guide for all the details on how the process works and what you can do to be prepared when a customer asks about it.

Mark Your Calendars: Detroit, Michigan ~ July 13, 2006

In a highly competitive market, the ability to understand borrowers' needs is the cornerstone of capturing new and repeat business! Effective questioning or probing is one skill which can set you apart from the rest of the competition. While the concept of questioning has been around forever in selling, the simple concept of open and closed ended questioning is not enough today!

Just as technology has changed, so has the technology of questioning. In this real world, fun, and activity driven session, you will:

Learn the concept of needs.
Learn how to uncover, magnify, and truly satisfy borrower's needs.
Understand a benefit statement.
Uncover traps and barriers to questioning.
Practice your skills in small groups via interactive activities, role playing and dialogue.

Plus, don't miss our optional "Let's Talk Purchase" session! What's the real difference between purchase and refinance leads? Find out as we explore the intricacies of working purchase leads. We'll look at what's working and what's not, and what LendingTree is doing to help find the answers.

Don't miss LTU Live in Detroit, MI. Over 90 percent of participating loan officers would recommend LTU Live to a coworker. Come see what all of the excitement is about!

Only $179 per person and we are proud to offer our Gold Leaf Certified loan officers a discounted price of $149.

For more information or to register, go to www.lendingtreetraining.com

Watch for more information on our upcoming LTU Live trainings:

Irvine, CA - August 10, 2006
Iselin, NJ - October 12, 2006

Apex Tip of the Month

What is in the history Tab?
This tab will display all the functions, tasks, and status updates for a QF along with the user name associated with those transactions. The Task tab will show all the tasks still to be completed and the Historytab will show all completed tasks.

Watch for the rollout of LendingTree University on Demand in May! Details for participation will be available through your manager. We hope you'll check it out, offer your feedback, and let us know what other topics you'd like to see as part of this exciting new program.

On Demand Training is Here!

LendingTree is thrilled to announce the launch of LendingTree University On Demand our new, state of the art, on-line training program. Available 24/7, On Demand will allow you to participate in training when it fits your schedule. The program is launching with two modules designed to educate you on our Find a REALTOR® program - you'll learn how using Find a REALTOR® can help you improve your close rates, and you'll learn how easy it is to opt a customer into the program.

For more details about the program go to www.lendingtreetraining.com and click on LendingTree University on Demand. Registration is easy - simply contact your manager to receive your company's unique enrollment link.

More courses are in the works - look for these courses before the end of Q2!

The LendingTree Consumer Experience
The Loan Officer Commitments

If you have any questions or feedback about this exciting new program, please send an email to loprograms@lendingtree.com We look forward to hearing from you.

REALTOR^® -- A registered collective membership mark that identifies a real estate professional who is a member of the National Association of REALTORS^® and subscribes to its strict Code of Ethics.

From the Experts: Never Say, "I Don't Know"

Responding to a customer's questions with "I don't know" can turn a potentially profitable conversation into a horribly unprofitable failure. Never tell a customer you don't know something, even if it's true.

You're more likely to successfully upsell or cross-sell to the customer by acknowledging that the question is a good one and then finding the answer. Give the customer a time frame for when you'll contact her with the information and be sure to follow through with the information promised.

Reprinted from the The Competitive Edge eNewsletter - Sales & Service Edition 5/9/2006