The LendingTree Face of Success

I received a LendingTree purchase lead on May 15th. I contacted the client just minutes after submitting my offer. They quickly made an offer on a house and after 2 counter offers, I received the final contract. On June 23rd, my clients took their first steps into their new home.

Not only have I continued to benefit from getting back to my consumers as quickly as possible, I also use all of the resources available to me to educate my clients. I use the tools and information on LendingTree's website as a catalyst between the borrower and me. I make sure that they know everything they need to know about their product, through both online resources as well as my team's experience. I try to make each experience one that my client will duplicate in the future, whether it's refinancing or purchasing a new home; my clients are for life.

Short of being a true "lifesaver" like a doctor, paramedic or firefighter, a true loan officer helps to create new lives financially. Taking that posture into a sales call with a LendingTree customer creates a successful relationship.

Jonas Kruckeberg
Equity Access

LTU Live Coming to Irvine, CA

Thursday, August 10, 2006
10:00am - 3:00pm

Want to step up your game? Get the skills you need to close more loans at LTU Live. This upbeat class will get you motivated to sell and provide you with fresh ideas and helpful hints.

We've designed this course just for you - the LendingTree loan officer! Come see what all of the excitement is about!

Course Description: Two-way communication is critical between the loan officer and the consumer. Often, though, consumers end up doing more listening than talking. At LTU Live, loan officers will learn how to probe their consumers through effective question sets that are designed to uncover the most relevant information. Questioning techniques are key in revealing consumers' hidden needs, thus allowing the loan officer to present the best option and most satisfy the consumer. LTU Live will be professionally facilitated by George Gonzales of Force Management.

Plus Let's Talk Purchase: Want to learn more about the purchase market? This optional session gives you the opportunity to discuss what works best with other successful loan officers. Don't miss your change to master the purchase mystery with Let's Talk Purchase, offered from 3:00pm to 5:00pm.

LTU Live is only $179 per person and we are proud to offer our Gold Leaf Certified loan officers a discounted price of $149.

For more information or to register, go to www.lendingtreetraining.com

Sales Tip of the Month - Sales Rally Reflections

Chip Cummings has helped thousands of sales professionals in understanding and deploying laser-targeted marketing strategies to increase their market share and bottom line results. Have you started using his 7 Steps for Developing a Marketing Plan for Yourself? Below is a refresher to document these steps for you.

7 Steps to Marketing Yourself

1. Determine your market niche and develop an UVP (unique value proposition) to tell your audience how you will bring value to them.
2. Determine your market identity. How do you want to be known in the market place? If you don't take the time to identify yourself, the market will do it for you.
3. Match your target audience! People do business with people they like and trust.
4. What do you want them to do? Make sure every piece of marketing you send out (email, letters, voice mail, etc) asks them to do something.
5. Determine what you will stress to get them to take action now.
6. Determine your weapons to get them to act NOW! (i.e. business cards, teleconferences, website, CDs/DVDs, etc)
7. Determine your marketing budget by evaluating your time vs. your return.

And remember the secret is…STOP SELLING and START LISTENING! Listen to your customers and determine how you can add value to meet their needs.

He Said, She Said
Loan Officer Testimonial

Eric Schurz, NationPoint

Using the LendingTree Find A REALTOR® Program has provided me with an excellent opportunity to develop lasting relationships and enhance my pipeline month after month. Two years ago I submitted a client into the program and was able to find a very reputable agent and firm. The client was in a panic and had to close within two weeks. I assured the borrower and agent that Nation Point was able to deliver a "quick close" which put everyone at ease. We closed that loan in 8 days and I have since won over the agent and builder. Since that loan, the agent and I have built a great relationship over the past two years, and I am his preferred lender. He sends me over about 10 referrals a month, which has enhanced my pipeline 2-3 extra loans funded per month.

Through Find A REALTOR^® I have built other realtor relationships and look forward to reaching out to more agents building my network from state to state.

I strongly suggest using this program to enhance your business and to build long lasting relationships with agents you can trust, and who like doing business with NationPoint, a lender they can trust.

REALTOR^® -- A registered collective membership mark that identifies a real estate professional who is a member of the National Association of REALTORS® and subscribes to its strict Code of Ethics