Loan Officer Update
December 2006
Providing Loan Officers With Tools for LendingTree Success
 
"To love what you do and feel that it matters -- how could anything be more fun? "

–Katharine Graham (1917-2001)
American journalist and publisher


Lender Rankings

Below are the top ten performers by product segment for November.

    Purchase
  1. NationPoint
  2. RMC Vanguard
  3. National Bank of Kansas City
  4. Novastar Mortgage, Inc.
  5. First Mangus Financial Corporation
  6. Prime Lending
  7. iFreedom Direct Corporation
  8. Wyndham Captial Mortgage
  9. First Meridian Mortgage Corporation
  10. Household Financial Corp
    Refinance
  1. Wachovia Mortgage Corporation
  2. Fidelity Mortgage Inc.
  3. Champion Mortgage a Division of KeyBank NA
  4. Superior Mortgage Corporation
  5. HFC/Beneficial
  6. Home Capital
  7. Nationstar Mortgage LLC
  8. Best Rate Funding
  9. Quicken Loans
  10. SurePoint Lending, LLC
    Home Equity
  1. Charter One Bank
  2. First Horizon
  3. Chase
  4. HFC/Beneficial
  5. Wachovia Mortgage Corporation
  6. PNC Bank - National
  7. Capital One Home Loans LLC
  8. Champion Mortgage a Division of KeyBank NA
  9. National City Bank LC
  10. Citibank
If you are aware of OR if you have reason to believe that there is irregular QF activity on the LendingTree network, please call our Tip Line at 800-475-6964. You may be eligible for a reward. (Tips can be given anonymously).

A Special Message from Lori Collins

Lori Collins

I wanted to take a moment to thank you for your support and dedication to the customers of LendingTree throughout this past year. It’s clear to me that each of you, working one-on-one with real people looking for solutions, makes a tremendous difference in our success. I am deeply appreciative of all that you do.

As we enter into 2007, our biggest initiative here at LendingTree is to renew our commitment to delighting every customer. In fact, we have launched an internal campaign to “Give Every Customer the EDGE – Excellent, Delightful, Great, Experience.”

To help us achieve that goal, we are working on many new initiatives for next year. Some will be easily visible to you – such as the implementation of click to call and live chat programs. Others will be more subtle, such as improved messaging and targeted advertising, or the addition of new, high-quality educational content to our website.

Every program, every angle of our service will be dedicated to making sure we have more and more satisfied borrowers as a result of connecting with LendingTree and our lender network. We can achieve this only through a shared commitment with you to provide outstanding service leading to more closed loans. I ask you to take a fresh look at the LendingTree Loan Officer Commitments and consider new ways to incorporate these concepts into your daily interactions.

I hope that you will join our campaign to “Give Every Customer the EDGE.” While a simple concept, we believe that renewed awareness and intention to wow every customer will directly impact our collective success. I am looking forward to a fantastic 2007, and hope to see many of you in New Orleans!

Best wishes and happy holidays,

Lori Collins
SVP & General Manager
LendingTree Exchange and GetSmart



Loan Officer Sales Rally - March 8-10, 2007 - New Orleans

Join LendingTree for the 2007 Loan Officer Sales Rally in the sizzling city of New Orleans. Back and open for business, this historic city is ready to dazzle you with Southern hospitality and magical charm.

Our host hotel is the upscale Loews New Orleans. Located just steps from the French Quarter and Riverwalk, the city’s most famous sights will be right outside your door. Plus, get in on all the action at our offsite bash! We’ve rented a private club right on Bourbon Street for the exclusive use of LendingTree and GetSmart loan officers. Get ready to unwind and enjoy this evening of enchantment.

This event is not to be missed! In addition to a great location, our lineup includes top notch speaker Jeffrey Gitomer, best selling author of The Little Red Book of Selling and The Sales Bible, and a dynamic consumer panel featuring exclusive insights on what the customer is really looking for from their loan officer. In addition, we’ll take some time to recognize the outstanding performance of our loan officers and provide plenty of opportunities for networking, where you can be sure to pick up some great tips from other successful professionals.

Still not convinced this is the conference for you? Check out what some of last year's attendees had to say:

"Extremely satisfied! Great bang for the buck. I will bring additional loan officers in 2007!"
~Dave Kushner, Mortgage Now, Inc.

"The Sales Rally was a great place to learn new ideas and strategies."
~Dave Clark, WCS Lending, LLC

"I gained valuable information and had a great time."
~Jessica Hammond, First Omni Mortgage Lending

"Expectations were met and exceeded!"
~Tom Fox, Windsor Financial

At only $199 per person, this is an affordable opportunity to learn valuable new skills and kick off 2007 with a bang. We’re pleased to offer our Gold Leaf recipients a special registration fee of $149. So mark your calendars, and we’ll see you in New Orleans!

Get more information or register now!

Sales Tip of the Month

Sales Tool: Self Evaluation

Every month or so, consider formally investing 30 minutes in yourself and step through a self assessment as a private check on your value and progress as a sales professional. Forget the fluff and examine yourself as your manager might (or ultimately will). Make self-evaluation a consistent part of your sales discipline and you are guaranteed to have better results.

(Reprinted from: sales quotes™ for 11-30-06)

LTU on Demand

LTU On Demand

More Ways to Access LendingTree Training!

Did you know that LendingTree has a new, state of the art on-line training system? LendingTree University On Demand was created to give you the opportunity to learn about LendingTree programs and initiatives designed to help you grow your business while giving you the flexibility to take courses on your own schedule.

Current courses include:

  • Find A REALTOR® Training (2 modules)
  • The Loan Officer Commitments

New courses are in production for 2007! Tune in to see what’s going on and any new offerings we may have.

REALTOR® -- A registered collective membership mark that identifies a real estate professional who is a member of the National Association of REALTORS® and subscribes to its strict Code of Ethics.

He Said, She Said

Be the first, the last and eventually the only. Consumers on the LendingTree network are looking for lenders to compete for their business. They need to feel important and as if they are my number one priority, which they are. I do my best to call a new lead as soon as it hits my queue and with that, to be the first lender to get an estimate in their hands.

If the need for a pre-approval should follow, I will turn that around immediately. The first lender to respond sets the bar for all other lenders. By making a positive and lasting first impression, your client will subconsciously compare all others to you. Pairing this with consistent follow up, even if they have made it clear it could be months before they make a move, will leave you as the last lender standing after all others have trailed off or become pre-occupied with other clients.

Once a client told me, “You were the only one that seemed like you wanted the business.” Persistent “checking in” through to the end will leave the client knowing that they are my priority and I value their business. Being the first to respond to their lead, first to return phone calls and emails ultimately positions me in the right place to earn my clients’ business.

Nicole Poli-Dixon
Senior Mortgage Consultant
First Magnus Financial Corporation
  LendingTree is committed to providing lenders and loan officers with the training and education tools needed to be successful! Please send your successes, comments and suggestions to loprograms@lendingtree.com.

REALTOR® -- A registered collective membership mark that identifies a real estate professional who is a member of the National Association of REALTORS® and subscribes to its strict Code of Ethics.